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		|  | MODEL AGENCY  - 
			CATWALK MODELS  -  FASHION SHOWS  -  ELITE MODEL 
            MANAGEMENT 
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		|  | MODEL'S APPLICATION 
  FASHION MODELS
  SPOKESMODELS 
  MODEL BOOK
  FASHION WEEKS 
  HOSTESS
  MODELING AGENCY 
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		| CATWALK MODEL | FASHION MODEL | PHOTO MODEL | FASHION SHOW | CAMPAIGN | PROMOTION | TV & MEDIA |  
		| MODELING - More than a Hobby |  
		| Modeling and model 
            profession is just as colorful as our world we live in. It changes dynamically so that it can fit the requirements.
 
 We live in a consumer society, where there fight among manufacturers 
            and dealers to win customers.
 Where does one take a 
            model? Where not is rather the right question.
            Models have a very important
 role in popularizing and marketing 
            processes.
 
 Product and services can 
            be shown only by genuine people, so today there is a great need
 for many 
            type of models. Besides style and image, we’ll have to understand
 the language 
            of the target and know what are its needs, wishes, aims.
 
 Today model work is much more complex than ever before:
 Model profession has new performers:
 Fashion model, XXL model, fitness model, lifestyle model, sport 
            model, classic model, part model, 
            beauty model, commercial model, trade show model, event model, promotional 
            model.
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		| Model 
            Types and Categories |  
		| CATWALK Model |  
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			Fashion show model, runway model ( dream of models ) Catwalk model works in the most elegant world of fashion, wearing 
            creations of world famous
 designers, so they live in the elite of highest fashion, 
            business and art.
 To enter this field is quite hard of course.
 This is art. Proper walking and movements are necessary.
			
	
			
			You'll have to live the image
 and the collection because it 
            represents a lifestyle.
            This is a very hard and exhausting model
 work, which requires great 
            technical and professional knowledge, but it comes along with shining
 and great 
            salary, and media (TV, magazine, commercial, etc.)
 
 Prestigious shows are traditionally take place in the fashion 
            capitals of the world
 (Milan, London, Paris, New York, Tokyo).
 Schedule of fashion shows:  autumn-winter collection in March,
 spring-summer collection in October.
 Apart from these fashion shows there is a fashion week in almost 
            every country.
 Europe: Madrid, Barcelona, Lisbon, Amsterdam, Berlin, Wien, Prague, 
            Budapest, Riga,
 Moscow, Beograd, Zagreb, Sarajevo.
 USA, Canada, Mexico, Brazil: Los Angeles, San Francisco, Miami, 
            Washington, Toronto, Sao Paulo.
 Middle East, Asia, Australia: Hong Kong, India, China, Australia.
 
 Many special shows and fairs give the opportunity for catwalk 
            modeling.
 Bridal fashion
 Bridal shows take place in every bigger city in the USA.
 Special and 
            exotic show is The Bride Show Dubai.
 
 Underwear and swimwear fashion
 The most famous and most spectacular underwear show is of Victoria’s 
            Secret (USA).
 It’s models are the Top Models of the world (Victoria’s Angels): 
            Adriana Lima, Karolina Kurkova,
 Heidi Klum, Gisele Büdchen, Petra Nemcova, Miranda Kerr, Alessandra 
            Ambrosio, etc.
 Who is selected to join this team will surely become a Top Model.
 
 Other emphasized events: Salon de Lingerie Paris, Lingerie Arabia 
            Dubai, Intimate London,
 Harrogate Lingerie, Miami Swimwear Show, Fashion Rio, Sao Paulo 
            Beach Show.
 Basic criterion for a catwalk model: 14+ age
 Minimum 172 cm height, slim body, 34-36 dress size, excellent 
            movement.
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		| FASHION MODEL - PHOTOMODEL |  
		| Model criterions: neat 
            physic, charm, but height is not a necessary criterion.
 Catwalk model is of course a fashion model, too so who can not get 
            to the prestigious
 fashion shows, can get 
            many other model works: photo shooting, fashion advertisements,
 fashion shows in 
            showrooms, etc. Shooting works: photo is 
            the only language which
 is understood in every part of the world.
 Fashion catalogue, Magazine editorial, print, lingerie, swimwear 
            sport, fitness.
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		| Catalogue Model Works |  
		| Companies make online and/or 
            printed catalogues for presenting their actual collection, their brands.While in these works moving is limited, creativity and great professional experience is 
            not necessary.The aim is 
            to show these products genuinely (color, style, fabric quality, 
            cutting, etc.)
 Brand's value decides at which professional level the selected model should be.
 Many model work is provided by fashion companies, especially those in mail-order 
            businesses
 (Argos Catalogue, La Redoute Catalogue, Littlewoods Catalogue, Quelle, Neckermann, 
            Bonprix, etc.)
 Internet commercial has expanded the need for catalogue models. 
            Today most of the biggest shops
 (Harrods (London), Macys 
            (USA), House of Fraser (London), Harvey Nichols (London),
 Saks Fifth Avenue (New York) have online shop, too.
 Catalogue shooting means work during the whole year.
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		| Magazine Editorial |  
		| Fashion and lifestyle 
            model. Magazines usually have a special fashion heading, whichis made by the magazine. The 
            participants in this work (model, stylist, make-up artist, 
            photographer),
 the place of shooting, dresses and accessories are all selected by the magazine.
 
 This work provides more opportunity for creativity and freedom for 
            the model than in catalogue shooting.
 To get a job in a leading international magazine’s editorial heading
           (Vogue, ELLE, Look Magazine, InStyle)
 is a great opportunity and valuable reference.
 Magazine editorial is advertising of course, but more sophisticated.
 In small characters all 
            the brands and prices are indicated.
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		| Showroom Model |  
		| In short we could 
            describe like this: fashion model in the showroom. Many manufacturer reserve showroom in different places of the world. 
            Jobs in a showroom doesn't require
 higher technical knowledge or professional experience. Model’s personality and 
            individuality are the main
 criterions, so this is 
            why many young and beginner model start their carrier in this field.
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		| Swimwear Model |  
		| Perfect skin, fit body, femininity, and the rest of the criterions depend on the brand’s image. Swimwear manufacturers have only one collection a year. Determining actors in this field are
 the Columbian, Italian, Brazilian and USA swimwear brands (OndadeMar, Agua Bendita, Maaji
 Vitamin A, Agua Doce, L-Space, Vix Swimwear, Christies, Cia. Maritima, Sauvage, etc.
 Catwalk jobs are also and opportunity in swimwear modeling (showroom, fashion week
 swimwear expo, etc.)
 A great reference in a model carrier is CNN Sportsillustrated 
            Swimsuit Magazine’s swimwear shooting.
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		| Lingerie Model |  
		| Lingerie is the symbol of femininity – it is always a great challenge to perform lingerie or perform in a lingerie catalogue. Height is not necessary.
 
 Underwear manufacturers work with luxury fabrics and unbelievable colors and styles.
 European manufacturers have usually one catalogue per year (basic and fashion collection).
 American manufacturer have in the contrary more collections, and more catalogues per year.
 Leading actors in underwear world are Italian, French, Polish and USA brands, like 
            Ravage, Victoria's Secret, Christies, Wolford, La Perla, Cosabella, 
            Calvin Klein, Shirley of Hollywood, Oscar de la Renta, etc.
 
 There is the possibility for a fashion show for underwear models, 
            too (showroom, fashion week, underwear fair).
 Victoria's Secret is famous not only for it’s underwear, but it’s 
            spectacular catwalk shows. The models are top models, like Adriana 
            Lima, Heidi Klum, Karolina Kurkova, or Petra Nemcova. But there is 
            always the chance for new faces to get in. And who gets in this 
            elite team that gets automatically the Top Model and Victoria’s 
            Angel title.
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		| Cover Model |  
		| Magazine's cover model. 
            Today only top models can be the cover model of international 
            magazines. Cover models are usually well known actresses, celebrities. Magazine 
            has to be sold, and
 TV stars or a word famous 
            singer is much more interesting for readers.
 This has to be accepted, this is business.
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